Content Placement Analytics
Mood Media distributes thousands of and produces millions of plays across their brand estate every day. With the modernization of the technology stack, it is now possible to synthesize asset data across that estate and gather insights into asset/brand placement over time, geo-location, and customer segment. This capability enables Music Labels to see in real time how their content is trending across Mood's estate, identify opportunities for cross-promotion and placement.
Taylor Swift Global Listening Party
We partnered with Starbucks & Taylor Swift to execute the world's largest simultaneous listening party, celebrating the release of "Red (Taylor's Version". This effort combined securing exclusive overhead licensing rights to feature a uniquely curated playlist featuring selections from Taylor's catalog, paired with validated proof of play data from around the world, showcased through an interactive dashboard. Featured in People and Food & Wine, the end result was the largest listening party ever hosted - producing over 24mm plays across 51 countries and 20,000+ endpoints.
Press: People, Food & Wine
Apple Music for Business
The world's leading B2B music service featuring best-in class music curation, technology, and engagement - considered one of Apple's 5 most important business services of the decade by TechRepublic.
Press: Billboard, Wall Street Journal
PlayNetwork | Zoom Sessions
Launched in the midst of the global COVID-19 pandemic, Zoom Sessions were conceived as a channel to connect listeners and musicians during a period of time where in-venue performances were impossible. What began as an experiment became an important archival series, documenting unique and intimate performances throughout 2020 and 2021.
Starbucks/Spotify In-Store Media Experience
First ever commercial/consumer crossover experience, powered by PlayNetwork.
Press: PlayNetwork, Starbucks
